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The keyword's search engine ranking is like a vote of belief: "Google puts a website in the top position

The higher your rankings appear in search results, the more trust you can get in the eyes of your customers.

Returning to the most basic question when businesses find SEO.

The real answer is this: if you don't rank well on search engines, it won't hurt your business.

But, you are losing huge potential for revenue every day ...

You can generate thousands of visitors to your website every month thanks to SEO. And if your website converts traffic into good leads, you will have hundreds more leads every month.

That's how SEO impacts your business. The results really depend on you.

But everything has two sides of it, so does SEO.
Limitations of SEO

To help you properly understand SEO and make the most accurate decision, I will talk about the limitations of SEO in a moment.

Besides the advantages of SEO, the time invested or the competition is also the downside of SEO. As follows:

1. Long investment time - affects opportunity cost in business

The lasting long-term results of SEO can't come in a day, can they? Getting articles on your business website to appear at the top of the search engine can take a long time. It could even take months.

So, with SEO, businesses need to have patience. And this method will not be suitable for business people who need quick advertising.
2. Stronger competition

In business, competition is inevitable. With the potential that SEO brings, you are not the only business that wants to implement SEO!

Furthermore, if your SEO Marketing campaign achieves impressive results, of course the competitors will change their marketing campaign and attack you.

3. Not a conversion channel if it's purely SEO

I agree that SEO optimization has a very positive impact on the conversion rate of the website. But if you are looking for SEO purely, you shouldn't, because conversion generation depends on other complementary factors such as:

    How is the UX & website UI?

    How quality website content?

    Do you plan on running remarketing?

    Is there a CRM system to nurture potential guests slowly converting to real guests?

The result is only an SEO channel or an Ads or a simple channel that drives conversions, but there are two plans in parallel:

    Plan to attract users in accordance with buyer persona (customer portrait) through traffic attraction channels such as SEO; ads; PR;….

    The conversion optimization plan focuses on converting prospect / traffic into real customers / clients, generating real sales.

The continuous variation of the Google algorithm

So not just optimizing SEO is enough, the website should be optimized with focus on user experience, because Google's goal is to provide the best results for users.
Basic process of SEO

SEO covers many techniques from simple to advanced, easy for beginners to give up. But don't worry when I have codified the SEO process through the infographic below. Let's start simple to do bigger things.

     Research : Research keywords using free and paid tools. The easiest way to start is to understand what your Clients are looking for

    Content Construction:
     Deploy Content Expert based on the Keyword list that you have researched before

     Optimize keywords, heading tags, meta description, images, .. for the content you have deployed.

     Building a Backlink system to create trust and promote SEO key URLs

    Track results:
     Always follow the results that you implemented the previous steps to make next goals.

    Advanced optimization:
     Continuously analyze further, perform advanced optimization steps. Simply keeping the top is harder than the SEO top

    CRO - Conversion Rate Optimization:
     The Ultimate Purpose is Revenue and Brands. Constantly optimize the CRO for a successful SEO process.

12 The job of SEO Marketing

SEO is making the website rank as high as possible on the search results. So what work does an SEO person need to implement in detail? The answer lies in this content.
1. Plan SEO every month - quarter - year

The SEO plan should have specific implementation activities based on the current state of the business while focusing on the end goal.

The plan should be clear in the following:

    Objectives (SEO audit, topic extension, ...)

    Detailed execution items

    Deployment date

    The person performing

You can check out the SEO Audit Checklist of VIET SEO SEO to capture the plan template or apply it to your website.
2. Keyword research

Keyword research is one of the first steps in the SEO process.

And the related keyword search should always be updated to serve the next SEO steps, about every 2 weeks.

If you work with the sales team, gather information from them to know what content / topics are often covered during customer meetings. From here you can realize different insights from traditional keyword search.
3. Content creation and Content updates every week

In addition to adding articles that match customer insights to persuade them to enter the sales funnel more effectively, you also need to review old articles published 6 months ago to update new content, or real does more SEO standard article optimization.

For Content updates, you should check out my tutorial detailing how to audit my Content
4. Analyzing and optimizing Onpage

Onpage SEO says a lot about the health of a website. Good on-page optimization also helps your website appear at special result positions such as feature snippet or knowledge graph, reaching closer to readers.

Feature snippet (featured snippet) is a piece of content displayed on search results extracted from the website by Google in order to quickly answer questions of users.

Snippets have a big influence on a page's CTR on Google search engine rankings, including:

    Title tag

    Meta description

    and URL.

The more these 3 factors are related to your search keyword and user intent, the higher chances of a user clicking on your page.

That's why every week I analyze whether snippets have responded to a user's query on the search results table - SERPs (short for Search Engine Results Page)? See if it is attractive enough or not?

To optimize content for users and search engines - Google, you should remember a few notes:

    Optimize keywords for URLs, Headings

    Place a catchy title, increase CTR

    There is meta description for all content

    Build good internal links system

    Fix broken links

    Add alt text for images on website

I know, SEO knowledge is very extensive and there is a lot more you need to research. However, "if you try, you will be successful", right? There are me and VIET SEO team ready to assist you, do not be discouraged!
5. Interaction with Customers

Interacting with customers through comment feedback or connecting content (questions, communication questions) like how I'm "communicating" with you through this article, will make love level. likes and trusts for you higher. And at the same time you also have a chance to get to know your customer better.
6. Build internal and external links

Quality backlink is the key in SEO, is one of the factors that affect website rankings on Google search engines and other search engines alike.

I've always been concerned with the credibility and wholesomeness of my links. The purpose is to make sure the people who visit your website are the people you are targeting.

I do this every week. But at the same time, I also look for opportunities to build new, relevant and quality backlinks.
7. Design, upgrade UX UI of website

The design of the website directly affects the user experience when visiting your website.

I often review pages to see if they meet a person's goals. Persona is a fictitious user base on your website's user base.

For example, the eye area of ​​the user focuses the most, the area the user clicks the most ... From there, update the position of the company's banner, strategic button, increase CTR!

8. Advertise and post articles on Social Network

No matter how high-quality you create content, it's useless if it can't reach users. A popular method to achieve that is that through Social Media Marketing (advertising on social networks such as Facebook, Youtube, Instagram, ...) will be an effective bridge to promote content, especially when you have followers. Follow certain interactions.

The important thing is that businesses need to understand how their readers operate on social media to plan the right strategy.
9. Analyzing and evaluating the opponent

You are wondering: What are the techniques / strategies that the competitors are applying to do SEO?

In this case, I'm not only talking about competitors in the marketplace, but also about the competition on the search results page. And so I also VIET SEO team is always monitoring and updating the latest SEO tactics so that we are not left behind.
10. Management of returned data (metric)

This is the essential task of measuring your efforts and knowing how your website / blog is performing.

The first task of each day is to analyze the performance of the blog page and check for suspicious behavior (both positive and negative).
11. Persona analysis

Like I said, the customer portrait determines the overall marketing strategy.

So schedule a regular review. From there, you can know whether your SEO strategy is properly targeting the ideal audience at the moment or not.

I do analysis as needed, but I recommend reviewing your ideal client portrait every 6 months. From there, we rely on the content of our profile persona to build content on the website or website content strategy.
12. Report, re-evaluate based on Plan set out

Reports help us locate other departments within the company involved in the SEO work we are developing. So that it can provide interesting comparison of the results achieved.

So, what information needs to be presented in SEO reports? Let's take a look at it with me!

    Number of unique visitors

    Growth over the previous month

    The most visited pages

    New Ranking

    Percentage of article conversion

    With customers

    New link

If you're an agency and need to report results, focus on metrics that deliver the real results your customers expect. For example, traffic or conversion rate.
Better SEO tools

There are top jobs in SEO you just need to implement manually, but there are also top jobs that force you to resort to tools.

Including the following tools:

    Google Analytics

    Google Search Console

    Google Tag Manager

    Google Keywords Planner


    SEO Quake ToolBar

    Screaming Frog

    Surfer SEO: Onpage optimization according to LSI KEYWORDS

    Cora SEO: advanced onpage optimization

    Spineditor checks keywords cheap and easy to use

    Google Pagespeed Insights measures load speed

Google algorithms

Google's algorithms significantly affect the SEO results of many websites. Therefore, SEOs need to know how to adapt to the constant changes coming from Google.

Here are some of the biggest algorithms SEOers need to know:

    Panda algorithm

    The Penguin Algorithm (penguins)

    Pirate Algorithm

    Hummingbird algorithm (hummingbird)

    Pigeon algorithm (pigeon)

    Mobile Friendly


    Possum algorithm

    Fred algorithm

Let's find out in detail the content of each of the aforementioned algorithms!
Panda algorithm

The goal of Panda algorithm is websites with low quality content, poor quality, spam, copy,…. When the website violates these errors and is handled by the Panda algorithm, it is impossible to get a high ranking on the search engine.

The Penguin Algorithm (penguins)

Sites with poor link profiles, spammy and unnatural links, will be handled by the Penguin algorithm and cannot be at the top of the search table.
Pirate Algorithm

The aim of the Pirate algorithm is to handle websites that violate content copyright, which have been reported by many infringements.
Hummingbird algorithm (hummingbird)

With the Google Hummingbird algorithm, websites with keyword-stuffed articles or inaccurate keyword targets will be dealt with.
Pigeon algorithm (pigeon)

Poorly optimized sites, improper Google My Business setup, or conflicting business contact information or lack of citations in local directories will be handled by Pigeon.
Mobile Friendly

The Mobile Friendly algorithm will screen websites with no mobile version, websites with too small text, or lines that are too close to each other, making it difficult for users to read, use many plugins, or have modifications. view is not good to proceed with violation handling.

The goal of the RankBrain algorithm is websites that lack a specific query relevance or provide poor user experience.

This algorithm deals with websites that have the same address or provide similar services.
Possum algorithm

This algorithm deals with websites that have the same address or provide similar services.
Fred algorithm

The objects that Fred algorithm aims to are websites with too many ads, spam, poor quality content, not aimed at users.

This algorithm when launched has caused many websites to reduce traffic. There are even websites that drop to the level of 1 in 10 before.

Businesses building websites should pay attention to the algorithm that can bring their website to the top of the search table.
Popular forms of SEO

There are many popular SEO forms today, but the end result is still increasing visits and optimizing conversions for the website. Let's take a look below.
SEO Branding

SEO focuses on increasing brand awareness, spreading entity about the business to increase brand strength, priority to increase rankings on SERPs, and at the same time helping to build good images in the hearts of customers. From there, create a good effect for the company's business and business.
SEO Sales

Sales SEO is currently the most popular form of SEO today, especially e-commerce sites (SEO E-Commerce).

With the strong development of e-commerce and popularity, the increasing trend of online buying leads to more and more SEO sales products.

SEO is the natural way of reaching potential customers. So when customers search for keywords, their purpose is to find information. By providing information, you can advertise and sell your products.

The form of SEO Sales not only brings revenue but also is a way to connect and retain customers. Through quality information that you share, customers will regularly update and gradually become close friends. This is an effective sales method and a cost-effective form of online marketing.

The most common causes of an VIETSEO are:

VIETSEO is the sudden loss of your website's stability and ranking on search engines. It brings heavy economic and mental damages to website owners. Failure to properly process can lead to irreversible losses.

Get badly played by the opponent by pumping dirty links

    Too much link building strategy is not diverse

    The content is not creative, there is too much copy

    Use black hat SEO tips,….

Process to handle VIETSEO:

    Identify the cause of the VIETSEO

    Filter and disavow dirty backlinks, filter and correct serious error content, ...

    Optimized the entire website for Google friendliness

    Contact to declare directly with Google to be handled as soon as possible

    Develop a new site in parallel with crisis handling to maximize your time and benefit.

SEO Traffic

Usually website traffic comes from sources


    Referral (indirect - Through an intermediate page)

    Organic Search (Through search engines)

    Social (Through social networking sites)

The traffic of visitors should be the right audience (through the website they came to, through related intermediaries). From there, will help bring efficiency to the Website.
SEO Trends

Two trends are often chosen when SEO Trends are: Trends are hot and trends are coming:

    Hot trends are daily hot events on television and the Internet. For example: Thank you here, programs about U23 Vietnam, ... and many people are interested in such as: Bui Tien Dung, Quang Hai, Duc Phuc, ..

For example, using keywords related to World Cup 2018, Apple Army 2018, ...

This form of SEO helps to bring a lot of Traffic, but the competition is quite fierce. At the same time, only effective for a certain time.

SEO Voice Search (voice search)

SEO service in Saigon

At SEO Service VietSEO, we know that the quality of our work speaks for itself. Instead of telling our customer what we can do for them, we like to show potential customers the power of our service. Take a look at examples of some of our past work and what we have done for our existing clients, through our extensive portfolio of examples. An effective SEO strategy begins with a strong plan. That's why our SEO service begins with a rigorous planning and set-up process where we set up the digital infrastructure and conduct an analysis of the current state of the website.

SEO services in HCM city Quality SEO services with experts with more than 6 years of, Many businesses often wonder whether to choose SEO or PPC, but under the experience of industry experts, you should make a remarketing target strategy to target

As long as people still use search engines to find relevant content, SEO will be needed.

What are the best SEO services?

The best SEO services are the ones you need and only those. Talk to an expert to find out will work best for you.

Want a professional SEO company to manage this for you?

The first step in a partnership with Results Repeat is a free evaluation of your current SEO. We want to know what makes your business unique and help you present your message to the right audience.

Once coming aboard with Results Repeat, we’ll perform a comprehensive SEO audit and create a roadmap for your SEO needs. We review and analyze your website’s content, technical issues, and visibility in organic search. You’ll receive our competitive keyword research and targeted keyword list, which will serve as a foundation for your SEO success.

We follow Google guidelines and SEO best practices to optimize your website for the phrases that your users search to find you. Our strategies incorporate actionable on-page, technical, and off-page recommendations to improve the amount of traffic you receive as well as the quality of the audience seeing your website.

Based on your site’s needs, we can implement these SEO recommendations on your site ourselves, or we can work with your internal teams for implementation as needed.

Your goal to increase revenue from your website is our goal too! Results Repeat SEO services implement strategic website optimizations to make your site more relevant to internet users searching for your products and services.

Customized to meet your specific needs, our strategies and recommendations are data driven and designed to address brand visibility, brand recognition, and increased revenue.

We want to help you get the results you need and repeat them month after month. It all starts with a free SEO evaluation.

Content and keywords are critical, but a technically sound website is just as important. There are many technical SEO strategies that our team employs which help a search engine crawl your site easily, load your site quickly, and more. A technical SEO approach goes hand-in-hand with optimized content and keyword placement.

I Want to Get SEO Services for My Website (Start Here First!)

Search engine optimization is one of the most reliable ways of growing traffic and gaining business online, but sites that are looking to get SEO services need to know what to look for.

To get SEO for your website you have a few options. You can either do it yourself, or you can outsource it to agency, but either way you want to be sure that any SEO you get is able to drive your business toward your long-term goals and that it’s able to match with your existing brand language.

First let’s go over what SEO is.

SEO means adjusting and curating your website for the algorithms that search engines use to index and rank pages. By adjusting a wide range of factors (including code, design, content, meta-data, structure, and a lot more) it’s possible for websites to rank their pages higher in search results, and to get more organic traffic.

Getting good SEO involves being able to rank higher for the search keywords that matter to your business and that can bring in important customers looking for exactly what your business offers.

The problem for many people is that this can be pretty involved – it requires either lots of work to optimize your site or spending money to pay for a professional SEO service. Plus, it sometimes takes a while to see results, as it can sometimes take months for changes to be indexed and for rankings to shift.

The major advantage of SEO is that the costs are relatively low compared to paid-ads, and the pay-off can be very good in the long-term.

This reason is why good search optimization is worth it for many marketers. It’s the one kind of digital marketing that offers the most reliable ROI. This is why SEO is important for businesses, and it’s why so many businesses hire an SEO company.

Getting SEO services for your website’s goals

If you want to get good SEO then you’ll need to know what’s involved, and what role it plays in your business.

You’ll need to know exactly what an agency does in order to ask the right questions and understand the value of their service. Likewise, if you decide to outsource your efforts, then you need to know what to look for in order to get SEO service that’s legit.

So let’s look at what search optimization involves, and how to get started.

There are a lot of ranking signals that search engines like Google and Bing look at when deciding how to rank pages in their search engine. In fact, although the exact amount is not known for sure, there are as many as 200 different ranking signals, each with a varying degree of importance.

Getting an SEO service will mean knowing that your team can work with them to make sure that your site is as good as possible.

You’ll also want to make sure that your SEO team is aware of your company’s goals. Good SEO service can help you target long-term growth, increase site traffic, drive sales, produce more B2B leads, and more but only if they can worth with you.

Getting SEO work onto your site

If you want to do your own optimization work then you’ll need to make sure that you know how to implement changes on your site – or be sure that you’ll be able to work with your developer when necessary.

With an SEO agency you may have to work with them to implement their suggested changes or their updates. It’s also common to provide agencies limited access to your content management system (CMS) so that they can implement changes periodically and update your website without trouble.

If you’re looking for a service then you should definitely talk to them about what sort of access they require, and what you’re willing to give them.

A professional agency like Radd will be familiar with the most popular platforms including WordPress, Shopify, Magento, Wix, Joomla!, etc. They will also be familiar with finding and optimizing info pages, product pages, blog posts and more.

Make sure that your CMS is set up with the necessary tools to modify the right SEO signals. Many platforms require extensions, plug-ins, or custom modifications in order to change meta-data, and in some cases, content.
Why are title tags so important?

Adjusting page title tags is one of the most common and most important factors for SEO strategy. When looking to get SEO service, you’ll need to know if this is part of the service that you get, since it’s easily the most important, easily-done part of modern optimization.

Search engines read these titles and use them to help understand what the page is about, what keywords it should rank for, and what relevance that page has to searchers. These will also appears in search results, so in affect they act as adverts for your pages.

To be able to get good SEO rankings, it’s important that your title tags are accurate and well written. Your site’s title-tags should be written with humans in-mind and with target keywords as a secondary consideration.

Search engines also impose a limit on the length of title-tags and meta descriptions that appear in the search results. Usually about 60 characters or less. If your title-tag is too long, it can get truncated.

Whether you are looking to do your own SEO work, or if you are planning to get SEO service from a company, you will want to make sure that your site’s title tags are optimized and that they are written with accurate and valuable keywords that can help your site gain traffic.
Why bother with meta descriptions?

As part of getting SEO service for your website, meta descriptions are an important strategy for increasing click-through-rate (CTR) and improving your presence in search engines. It’s important to mention that meta-descriptions are not a ranking factor, but that doesn’t mean they don’t matter.

These descriptions accompany your title-tags in search engine results and let readers and visitors know what to expect when they visit your page. Many agencies and SEO freelancers will say these are important as well.

A professional search-engine optimization service will be able to craft meta descriptions with keyword focused, accurate, and professional info that matches your brand language and your company’s goals.

Meta descriptions are limited by length and can be truncated by search engines if they are too long or if they do not match the main content of the page.

The limit is roughly 157 characters. Professional SEO means being able to perform keyword research and to write both titles and descriptions that match search-intent driven queries and that are able to boost CTR.

You’ll want to make sure that your SEO service is able to work with you on meta descriptions that best represent your business.
Keyword optimized content

Optimized content is one of the most important search ranking signals.

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